Essendant PPC Fulfillment Campaign
Essendant’s marketing team launched a multi-round pay-per-click campaign focused on new customer acquisition for its fulfillment and logistics services. The goal was to increase brand awareness and drive action by pairing timely, industry-relevant news with clear, trust-building Essendant messaging. I led the design of all creative assets across a four-part campaign series, including Google Display ads, LinkedIn ads, and supporting landing pages.
Each campaign followed a consistent design system while rotating the lead story at the top of the landing page, styled like a blog or news feature highlighting logistics trends or Essendant announcements such as its partnership with Shopify. Below the featured content, I designed a clear value narrative using social proof, service and capability messaging, nationwide coverage, and strong calls to action.
To optimize performance, we enabled A B testing across ad variations to drive stronger results. For each round in the series, I created corresponding ads and landing pages, keeping core designs and messaging consistent while swapping only the news content. This approach allowed the campaign to remain scalable, timely, and performance driven.
FWF Lobby Design
As FWF recently expanded their headquarters, their lobby got relocated. I was tasked with designing this space and overseeing any external vendor relationships required for this project. This project quickly expanded to redesigning the conference space in addition to the lobby space. I worked with our leadership team throughout the process of this lobby design.
I started this project by sending our leadership team four design concepts per space to review. We decided to move forward with an award wall and metallic FWF signage as our primary designs for the various walls.
I worked with a signage vendor to print the metallic signage.
I also sent our leadership team mockups of furniture options for the various spaces with cost breakdowns. The owner and I decided on a final direction for the interior design, which allowed for completion with the project. The various spaces are currently being set up by FWF office team members utilizing the designs that I presented.
Client: Essendant
Role: Creative Designer, Coder, UX/UI Designer
Year: 2025
