Essendant Email Campaign Designs

Essendant relied heavily on email marketing to drive sales, support seasonal campaigns, and strengthen relationships with supplier partners. I was responsible for designing high-volume email banners and related campaign graphics that aligned with brand standards, communicated clearly, and moved customers toward purchase.

A large portion of these assets were supplier-funded, which required strict adherence to each partner’s brand guide and approval process. I developed on-brand graphics for suppliers such as Purell, Lysol, Reckitt, Boardwalk, At-A-Glance, Blue Sky, Blueline, Brownline, Rust-Oleum, Universal, and more. Every supplier-funded design was reviewed and approved by the partner brands, ensuring accuracy and consistency across all marketing touchpoints.

In addition to supplier work, I created email banners for Essendant’s major seasonal and monthly campaigns—including Winter Prep, Dated Goods, Back to School, End of School, Safety, Rebates, and holiday events like Black Friday and Cyber Monday. These campaigns often included coordinating assets such as product flyers, social graphics, and website features on our external product site. Across all projects, my focus was on creating compelling , clean, designs that supported sales and customer engagement.