Legacy Software Embodiment

For a school project, I created the brand Legacy, which was built to be a digital afterlife brand. Many people suffer the loss of a family member every year. Mourning a loved one can be extremely difficult and heart-breaking. Legacy saw this problem and tried to help ease this suffering.

Legacy provides a digital copy of their loved ones using AI. The loved ones information is downloaded onto the myBrain and then used to communicate to the family members when they are gone. This product allows family to review their loved one's memories from their unique perspective and it creates a communication channel for them to interact with a replica of their loved ones through call, text, or videochat.

I created this brand, and designed the brand's products and identity, because I saw the impact of losing a loved one in my own family and I loved the idea of being able to communicate to my grandparents who had past.